Save the Planet: Why Earth Hour Is Important

As one of the pillars of the Hard Rock values, Hard Rock Cincinnati is committed to helping save the planet. One way we can do this is by observing Earth Hour with millions of other people around the globe.

This year Earth Hour takes place on Saturday, March 27 at 8:30 p.m. in your local time. By turning off the lights for one hour and enjoying special Earth Hour activities, we can show our commitment to protecting nature and encourage more people and properties to support the environment. 

Read on to find out why Earth Hour is important, what the Hard Rock brand has achieved in past years, and what you can do to get involved this year.

Earth Hour: The Facts

In an interconnected world, all of our actions make an impact on the environment. As our global population and consumption of resources grow more rapidly, we cause more changes to the climate. This affects countless wildlife, wild places, and people around the world.

Led by the World Wildlife Fund (WWF), Earth Hour gives us the opportunity to switch off our lights, conserve energy, and build awareness for climate change action. Every year businesses, iconic landmarks, families, and individuals rally together to “go dark” for 60 valuable minutes.

This year, there will be Earth Hour activities at the Eiffel Tower, the Empire State Building, Taipei 101, Burj Khalifa, Sydney Opera House, Hard Rock Hotels, and many more places around the globe. Together, we hope to lead the way toward a more sustainable future. 

Hard Rock and Earth Hour

Earth Hour is an important global action at Hard Rock properties around the world. Our Earth Hour activities in 2019 helped break Earth Hour records. 

Seventeen Hard Rock Hotels participated in Earth Hour 2019, alongside 188 countries and 18,000 landmarks. At our properties alone we were able to conserve 11,919.41 KWH of energy. We hope to make Earth Hour 2021 just as significant, but we need you help! 

Awesome Earth Hour Activities 

By participating in these Earth Hour activities, you can help us save energy and have fun protecting our planet.


Love social media? Encourage your friends and followers to join the Earth Hour cause! Once you’ve decided on your Earth Hour activities, let you network know using the hashtag #EarthHour. You can also follow the WWF to show your support and to get more ideas for Earth Hour. Check out the handles below.

  • Twitter: @World_Wildlife and @WWFBetterBiz
  • Facebook: World Wildlife Fund
  • Instagram: World_Wildlife

At Home

Even if you’re staying in for Earth Hour, that doesn’t mean you can’t try some awesome Earth Hour activities! Screen a nature-themed movie or documentary to learn more about our planet before turning off your lights at 8:30 pm. You can wear glow-in-the-dark accessories for extra fun.

During the dark hour, you can enjoy a romantic candlelit dinner with your partner — although we recommend using flameless candles for your safety. Try some yoga in the dark with your roommates or family members. Just make sure you can see well enough to move around your house safely.

At Hard Rock Cincinnati

This year, Hard Rock Cincinnati will be marking Earth Hour by turning off all non-essential lighting at the property. This will include many of our iconic installations, including:

  • The Cube Entrance Chandelier
  • The Exterior Hard Rock Signs
  • The 80’ Hard Rock Sign

Given that visitor safety is our top priority, we will keep on all parking and safety lighting. That means you can enjoy Earth Hour activities safely at our property, while supporting us as we help save the planet!

To learn more about the pillars of the Hard Rock values and how we continue to give back to the community, read this blog post about the work of our Culture Club.

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